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Acquiring inventory & new patrons through the trade-in webpage
A design strategy focused on ease and convenience
Marketing Website
Bohème
Marketing Website
Bohème
Designers
06
Developers
06
Duration
(weeks)
10
UX Artifacts
12
Bohème is a Davis trade and resell boutique that heavily relies on customer trade-ins, not donations, to stock its inventory (ultimately impacting the store's revenue).
Bohème is a Davis trade and resell boutique that heavily relies on customer trade-ins, not donations, to stock its inventory (ultimately impacting the store's revenue).
Bohème is a Davis trade and resell boutique that heavily relies on customer trade-ins, not donations, to stock its inventory (ultimately impacting the store's revenue).
As the lead designer for the trade-in webpage, my strategy focused on appealing to seller preference for comfort, ease, and convenience of selling multiple items without stress.
As the lead designer for the trade-in webpage, my strategy focused on appealing to seller preference for comfort, ease, and convenience of selling multiple items without stress.
As the lead designer for the trade-in webpage, my strategy focused on appealing to seller preference for comfort, ease, and convenience of selling multiple items without stress.
The redesign will help Bohème set clear expectations and build trust with UC Davis students, making it an easy decision to book an appointment with them and write glowing reviews.
The redesign will help Bohème set clear expectations and build trust with UC Davis students, making it an easy decision to book an appointment with them and write glowing reviews.
The redesign will help Bohème set clear expectations and build trust with UC Davis students, making it an easy decision to book an appointment with them and write glowing reviews.
Objectives and Key Results
01
Inform about trade-in process
Inform about trade-in process
Inform about trade-in process
Reduce phone call trade-in inquires & disputes by 4%
Reduce phone call trade-in inquires & disputes by 4%
Reduce phone call trade-in inquires & disputes by 4%
02
Aid in booking appointments
Aid in booking appointments
Aid in booking appointments
20% click rate on booking CTA from trade-in page
20% click rate on booking CTA from trade-in page
20% click rate on booking CTA from trade-in page
03
Manage inventory flow
Manage inventory flow
Manage inventory flow
10% return rate of sellers post-development of website
10% return rate of sellers post-development of website
10% return rate of sellers post-development of website
04
Promote loyalty and satisfaction
Promote loyalty and satisfaction
Promote loyalty and satisfaction
20% time saved in trade-in exchanges & NPS score of 30
20% time saved in trade-in exchanges & NPS score of 30
20% time saved in trade-in exchanges & NPS score of 30
*While I couldn't verify if our objectives and key results were met, I fostered creativity and expedited the design process by 50%, eliminating pre-existing wireframes and encouraging divergent thinking on whole-page wireframing rather than individual sections.
*While I couldn't verify if our objectives and key results were met, I fostered creativity and expedited the design process by 50%, eliminating pre-existing wireframes and encouraging divergent thinking on whole-page wireframing rather than individual sections.
*While I couldn't verify if our objectives and key results were met, I fostered creativity and expedited the design process by 50%, eliminating pre-existing wireframes and encouraging divergent thinking on whole-page wireframing rather than individual sections.
As graduation approaches, UC Davis college students face a daunting task: what to do with the unwanted, but pre-loved clothes they'll leave behind.
As graduation approaches, UC Davis college students face a daunting task: what to do with the unwanted, but pre-loved clothes they'll leave behind.
As graduation approaches, UC Davis college students face a daunting task: what to do with the unwanted, but pre-loved clothes they'll leave behind.
With limited storage options and the deadline to move back home, many find themselves forced to donate or discard perfectly good clothing.
Selling online seemed like a viable option, but the prospect of listing countless items, negotiating with buyers, and coordinating meetups is a time-consuming process. Consignment stores offer a time-sensitive alternative, but they only accept selective items and don't pay sellers upfront.
With limited storage options and the deadline to move back home, many find themselves forced to donate or discard perfectly good clothing.
Selling online seemed like a viable option, but the prospect of listing countless items, negotiating with buyers, and coordinating meetups is a time-consuming process. Consignment stores offer a time-sensitive alternative, but they only accept selective items and don't pay sellers upfront.
With limited storage options and the deadline to move back home, many find themselves forced to donate or discard perfectly good clothing.
Selling online seemed like a viable option, but the prospect of listing countless items, negotiating with buyers, and coordinating meetups is a time-consuming process. Consignment stores offer a time-sensitive alternative, but they only accept selective items and don't pay sellers upfront.
Appeal to simplicity and ease
Appeal to simplicity and ease
Appeal to simplicity and ease
Students are looking for a stress-free way to sell multiple items at once and clear out their closets quickly. I simplified the process from 5 steps to 3, added an estimated timeframe, and offered a comparative explanation persuading sellers to book an appointment with Bohème.
Students are looking for a stress-free way to sell multiple items at once and clear out their closets quickly. I simplified the process from 5 steps to 3, added an estimated timeframe, and offered a comparative explanation persuading sellers to book an appointment with Bohème.
Students are looking for a stress-free way to sell multiple items at once and clear out their closets quickly. I simplified the process from 5 steps to 3, added an estimated timeframe, and offered a comparative explanation persuading sellers to book an appointment with Bohème.
Setting expectations with a selling guide
Setting expectations with a selling guide
Setting expectations with a selling guide
Although the owner purchases as much clothing as possible, rent is expensive and storage space is limited. To address the overstock of basics and a shortage of plus sizes and vintage apparel, we added a selling guide to aid in inventory quality control and build clear expectations on which items will be accepted.
Although the owner purchases as much clothing as possible, rent is expensive and storage space is limited. To address the overstock of basics and a shortage of plus sizes and vintage apparel, we added a selling guide to aid in inventory quality control and build clear expectations on which items will be accepted.
Although the owner purchases as much clothing as possible, rent is expensive and storage space is limited. To address the overstock of basics and a shortage of plus sizes and vintage apparel, we added a selling guide to aid in inventory quality control and build clear expectations on which items will be accepted.
Building trust with price transparency
Building trust with price transparency
Building trust with price transparency
Bohème's upfront cash payout is less or equal to half of the commission they would get at their competitors. Empowering informed seller choices, I labeled the average return on non-premium items under each card to build transparency and trust.
Bohème's upfront cash payout is less or equal to half of the commission they would get at their competitors. Empowering informed seller choices, I labeled the average return on non-premium items under each card to build transparency and trust.
Bohème's upfront cash payout is less or equal to half of the commission they would get at their competitors. Empowering informed seller choices, I labeled the average return on non-premium items under each card to build transparency and trust.
"I was very impressed with how much of an effective collaborator [Juliana] was as she consistently demonstrated a fearlessness in providing constructive feedback and willingly contributing her skill sets to her team members."
"I was very impressed with how much of an effective collaborator [Juliana] was as she consistently demonstrated a fearlessness in providing constructive feedback and willingly contributing her skill sets to her team members."
Kelly Phan, Product Manager
"I was very impressed with how much of an effective collaborator [Juliana] was as she consistently demonstrated a fearlessness in providing constructive feedback and willingly contributing her skill sets to her team members."
Kelly Phan, Product Manager
© JUNA Studios 2024
© JUNA Studios 2024
© JUNA Studios 2024