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Defining Product Market Fit
Personalized and safe travel for women travelling solo
Mobile App
Tripmix
Mobile App
Tripmix
Designers
2
Developers
2
Duration
(weeks)
1
UX Artifacts
1
Post-pandemic, over 50% of travelers are solo travelling. And women make the bulk of it.
Post-pandemic, over 50% of travelers are solo travelling. And women make the bulk of it.
Post-pandemic, over 50% of travelers are solo travelling. And women make the bulk of it.
While Tripmix caters to a diverse traveler community, I'm particularly drawn to independent female travelers who are looking to maximize their experiences.
While Tripmix caters to a diverse traveler community, I'm particularly drawn to independent female travelers who are looking to maximize their experiences.
While Tripmix caters to a diverse traveler community, I'm particularly drawn to independent female travelers who are looking to maximize their experiences.
My goal is to help these travelers not only earn passive income from their journeys but also feel safe, comfortable, and empowered on their adventures.
My goal is to help these travelers not only earn passive income from their journeys but also feel safe, comfortable, and empowered on their adventures.
My goal is to help these travelers not only earn passive income from their journeys but also feel safe, comfortable, and empowered on their adventures.
Objectives and Key Results
01
Personalize traveler experience
Personalize traveler experience
Personalize traveler experience
Increase the conversion rate of personalized recommendations to bookings by 5%
Increase the conversion rate of personalized recommendations to bookings by 5%
Increase the conversion rate of personalized recommendations to bookings by 5%
02
Cultivate camaraderie
Cultivate camaraderie
Cultivate camaraderie
Referal and following count based on Average number of group activities per user
Referal and following count based on Average number of group activities per user
Referal and following count based on Average number of group activities per user
03
Aid in safety
Aid in safety
Aid in safety
04
Optimize for affordability
Optimize for affordability
Optimize for affordability
They spent within budget
They spent within budget
They spent within budget
*In the future, I'd analyze the traveler data to identify the most popular group activities and promote them to encourage participation, drive referrals, and increase the traveler's following.
*In the future, I'd analyze the traveler data to identify the most popular group activities and promote them to encourage participation, drive referrals, and increase the traveler's following.
*In the future, I'd analyze the traveler data to identify the most popular group activities and promote them to encourage participation, drive referrals, and increase the traveler's following.
Favoring intimate group experiences
Favoring intimate group experiences
Favoring intimate group experiences
Today's travelers, especially those aged 18-24, are increasingly turning to social media platforms like TikTok and Instagram for inspiration. They centralize their plans around destination experiences, often preferring small group or private guided tours over individual attractions.
Women in particular tend to be more socially inclined, seeking opportunities to connect with locals and other travelers in intimate settings.
Today's travelers, especially those aged 18-24, are increasingly turning to social media platforms like TikTok and Instagram for inspiration. They centralize their plans around destination experiences, often preferring small group or private guided tours over individual attractions.
Women in particular tend to be more socially inclined, seeking opportunities to connect with locals and other travelers in intimate settings.
Today's travelers, especially those aged 18-24, are increasingly turning to social media platforms like TikTok and Instagram for inspiration. They centralize their plans around destination experiences, often preferring small group or private guided tours over individual attractions.
Women in particular tend to be more socially inclined, seeking opportunities to connect with locals and other travelers in intimate settings.
Personalization > one-size-fits-all
Personalization > one-size-fits-all
Personalization > one-size-fits-all
Travelers seek itineraries that align with their preferences for convenience, flexibility, safety, comfort, affordability, sustainability, diversity, and personalized experiences.
To facilitate solo travelers' spontaneous exploration, I designed the platform with features like smaller group sizes, auto-generated schedules, and flexible search options.
Travelers seek itineraries that align with their preferences for convenience, flexibility, safety, comfort, affordability, sustainability, diversity, and personalized experiences.
To facilitate solo travelers' spontaneous exploration, I designed the platform with features like smaller group sizes, auto-generated schedules, and flexible search options.
Travelers seek itineraries that align with their preferences for convenience, flexibility, safety, comfort, affordability, sustainability, diversity, and personalized experiences.
To facilitate solo travelers' spontaneous exploration, I designed the platform with features like smaller group sizes, auto-generated schedules, and flexible search options.
Safety first
Safety first
Safety first
First-time solo travelers reported being nervous or anxious about going alone, so I ideated options to handle the travel logistics with safety in mind, allowing them to relax and focus on enjoying their experiences.
These features included prioritizing group activities, safety check-ins with loved ones, real-time GPS tracking, emergency SOS, and offline access.
Essential safety information (country-specific details, emergency contacts, and local laws and customs) is readily accessible at the bottom of the trip overview. Creators can add their unique safety tips, warnings, and experiences before publishing a trip.
First-time solo travelers reported being nervous or anxious about going alone, so I ideated options to handle the travel logistics with safety in mind, allowing them to relax and focus on enjoying their experiences.
These features included prioritizing group activities, safety check-ins with loved ones, real-time GPS tracking, emergency SOS, and offline access.
Essential safety information (country-specific details, emergency contacts, and local laws and customs) is readily accessible at the bottom of the trip overview. Creators can add their unique safety tips, warnings, and experiences before publishing a trip.
First-time solo travelers reported being nervous or anxious about going alone, so I ideated options to handle the travel logistics with safety in mind, allowing them to relax and focus on enjoying their experiences.
These features included prioritizing group activities, safety check-ins with loved ones, real-time GPS tracking, emergency SOS, and offline access.
Essential safety information (country-specific details, emergency contacts, and local laws and customs) is readily accessible at the bottom of the trip overview. Creators can add their unique safety tips, warnings, and experiences before publishing a trip.
Single supplements are the biggest blocker for solo travelers, especially for those who want their own space.
Single supplements are the biggest blocker for solo travelers, especially for those who want their own space.
Single supplements are the biggest blocker for solo travelers, especially for those who want their own space.
Single travelers feel like they overpaid when charged a double occupancy rate and cheated when sharing a room at accommodations offering free single supplements. They want single-room accommodations because they want to have their own space at a fair price.
My solution is to offer recommendations with single rooms and indicate if accommodations offer a single supplement. Our team made it easy to filter itineraries with budget-friendly tags.
Single travelers feel like they overpaid when charged a double occupancy rate and cheated when sharing a room at accommodations offering free single supplements. They want single-room accommodations because they want to have their own space at a fair price.
My solution is to offer recommendations with single rooms and indicate if accommodations offer a single supplement. Our team made it easy to filter itineraries with budget-friendly tags.
Single travelers feel like they overpaid when charged a double occupancy rate and cheated when sharing a room at accommodations offering free single supplements. They want single-room accommodations because they want to have their own space at a fair price.
My solution is to offer recommendations with single rooms and indicate if accommodations offer a single supplement. Our team made it easy to filter itineraries with budget-friendly tags.
"Everyone on the team is thankful for [Juliana's] great work not only on [her] designs .. but also the thoughts and effort going into explorations, strategy, and organization."
"Everyone on the team is thankful for [Juliana's] great work not only on [her] designs .. but also the thoughts and effort going into explorations, strategy, and organization."
Rajiv Chopra, Founder
"Everyone on the team is thankful for [Juliana's] great work not only on [her] designs .. but also the thoughts and effort going into explorations, strategy, and organization."
Rajiv Chopra, Founder
© JUNA Studios 2024
© JUNA Studios 2024
© JUNA Studios 2024