Acquiring inventory & new patrons
through the trade-in webpage
A design strategy focused on ease and convenience
Designers
06
Developers
06
Duration
(weeks)
10
UX Artifacts
04
Bohème is a Davis trade and resell boutique that heavily relies on customer trade-ins, not donations, to stock its inventory (ultimately impacting the store's revenue).
As the lead designer for the trade-in webpage, my strategy focused on appealing to seller preference for comfort, ease, and convenience of selling multiple items without stress.
The redesign will help Bohème set clear expectations and build trust with UC Davis students, making it an easy decision to book an appointment with them and write glowing reviews.
Objectives & Key Results
Inform about trade-in process
Reduce phone call trade-in inquires & disputes by 4%
Aid in booking appointments
20% click rate on booking CTA from trade-in page
Manage inventory flow
10% return rate of sellers post-development of website
Promote loyalty and satisfaction
20% time saved in trade-in exchanges & NPS score of 30
*While I couldn't verify if our objectives and key results were met, I fostered creativity and expedited the design process by 50%, eliminating pre-existing wireframes and encouraging divergent thinking on whole-page wireframing rather than individual sections.
As graduation approaches, UC Davis college students face a daunting task: what to do with the unwanted, but pre-loved clothes they'll leave behind.
With limited storage options and the deadline to move back home, many find themselves forced to donate or discard perfectly good clothing.
Selling online seemed like a viable option, but the prospect of listing countless items, negotiating with buyers, and coordinating meetups is a time-consuming process. Consignment stores offer a time-sensitive alternative, but they only accept selective items and don't pay sellers upfront.
Students are looking for a stress-free way to sell multiple items at once and clear out their closets quickly.
Appeal to simplicity and ease
I simplified the process from 5 steps to 3, added an estimated timeframe, and offered a comparative explanation persuading sellers to book an appointment with Bohème.
Setting expectations with a selling guide
Although the owner purchases as much clothing as possible, rent is expensive and storage space is limited. To address the overstock of basics and a shortage of plus sizes and vintage apparel, we added a selling guide to aid in inventory quality control and build clear expectations on which items will be accepted.
Building trust with price transparency
Bohème's upfront cash payout is less or equal to half of the commission they would get at their competitors. Empowering informed seller choices, I labeled the average return on non-premium items under each card to build transparency and trust.
Appeal to simplicity and ease
I simplified the process from 5 steps to 3, added an estimated timeframe, and offered a comparative explanation persuading sellers to book an appointment with Bohème.
Overview
Description
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize building trust with customers, optimizing for speed, and continuously iterating to ensure high-quality standards.
Feature 01
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize.
Feature 01
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize.
Impact
10x
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize.
10x
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize.
10x
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize.
Stakeholders
Overview
Description
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize building trust with customers, optimizing for speed, and continuously iterating to ensure high-quality standards.
Feature 01
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize.
Feature 01
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize.
Feature 01
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize.
Overview
Description
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize building trust with customers, optimizing for speed, and continuously iterating to ensure high-quality standards.
Before
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize.
After
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize.
Overview
Description
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize building trust with customers, optimizing for speed, and continuously iterating to ensure high-quality standards, all aimed at mitigating risk and uncertainty.
Linkedin Top 1% UX Voice (2024) | Google UX Design Certificate (2024) | 3x Design Judge (2024) | B.A. Design (2023) | 3x Competition Winner (2022–2023)
Feature Name
Footnote
Feature Name
Footnote
Overview
Spotlight
I am a junior-level designer with 2 years of user experience design in product, management, and marketing. I prioritize building trust with customers, optimizing for speed, and continuously iterating to ensure high-quality standards, all aimed at mitigating risk and uncertainty.
Linkedin Top 1% UX Voice (2024) | Google UX Design Certificate (2024) | 3x Design Judge (2024) | B.A. Design (2023) | 3x Competition Winner (2022–2023)
After Thoughts
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